KPI-CLI-001
Qualified leads
HealthyDemonstration data
36Target 40High confidence
- Decision question
- Is demand producing accepted opportunities?
- Formula
- Count of CRM leads accepted by qualification rules
- Numerator
- Accepted qualified lead records
- Denominator
- Not applicable
- Source
- CRM
- Filters
- Express Home Services · All tracked services
- Inclusion rules
- Passes approved qualification rules · Unique lead identity
- Exclusion rules
- Spam · Duplicates · Unserviceable requests
- Window
- Last 30 days
- Comparison
- Previous 30 days
- Refresh
- Daily
- Freshness
- 24 hours · observed 2026-07-27T12:30:00.000Z
- Confidence rule
- High only after source-to-CRM reconciliation passes.
- Owner
- Marketing Lead
- Target
- 40
- Target rationale
- Approved demand target based on service capacity.
- Thresholds
- Warning 34 · Critical 25
- Required response
- Review channel quality, routing, and intake rejection reasons.
- Limitations
- CRM integration is not connected in this pilot.
- Last verified
- 2026-07-27